STORY

BasCue is the story of something so simple, we almost lost it. Fortunately, it's also the story of how we can get it back.

Life today is all-consuming. One day bleeds into the next as we swipe from notification to notification. To do lists grow and our inboxes rarely reach zero.

Slowly at first, things begin to slip away. We get lost in the routine. Become one with the hustle, until most of our moments are mostly not ours anymore.

In truth, we lose our center. BasCue is the story of how we find it again.

More than the Object

BasCue is a premium skincare brand from Japan. A portmanteau of basic and cue, BasCue is a ritual of basics that cue us to find our center twice a day.

Famed for its sophisticated modern beauty products, Japan’s history of skincare begins as early as the Edo period (1600’s) with 米ぬか (komenuka) and 酒 (sake), a system of rice bran and wine that Japanese women used to cleanse and moisturize the face.

Drawing on centuries of Japanese skincare tradition, BasCue is manufactured in partnership with one of the most advanced skincare manufacturing companies in the world. 

With an unrelenting focus on purity and quality, BasCue takes advantage of the same manufacturing lines used by prestige brands to deliver an uncompromising product at a fraction of the cost.

An Invitation to Reconnect

BasCue has two parts: a gentle, all-in-one foam cleanser, and a moisturizing essence.

Used once in the morning and once before sleep, BasCue distills the essence of skincare into two moments.

As we take care of our body, we take care of the mind.

 

Promise

  • Be Thoughtful - BasCue is an invitation to reconnect with yourself, in two simple steps, done twice a day.

  • Be Sincere - Made with the highest quality ingredients only, our formula combines centuries of Japanese skincare tradition with modern science. We go above Japan’s industry-leading cosmetic safety standards to guarantee a product free of parabens, sulfates, silicones, phthalates, and aluminum.

  • Be Kind - BasCue is good for you and for the planet. Our products are 100% vegan and never tested on animals.


  • BasCue is more than the object. 

    It is a vehicle for you to experience

    a deep, thoughtful, and foundational relationship

    with yourself and the world.

    From Japan with Love,

    BasCue