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Be Thoughtful - BasCue is an invitation to reconnect with yourself, in two simple steps, done twice a day.
Be Sincere - Made with the highest quality ingredients only, our formula combines centuries of Japanese skincare tradition with modern science. We go above Japan’s industry-leading cosmetic safety standards to guarantee a product free of parabens, sulfates, silicones, phthalates, and aluminum.
Be Kind - BasCue is good for you and for the planet. Our products are 100% vegan and never tested on animals.